Client Background:

The client is a leading technology company in the world, with presence in APAC region as well. The company operates a network of servers around the world and rents capacity on these servers to customers who want their websites to work faster by distributing content from locations close to the user. It helps businesses connect the hyperconnected, empowering them to transform and reinvent their business online.

Challenge:

The Company is a major player in the field of Channel Delivery Network and Cloud Security and wanted to further strengthen its foot in the Indian market. Their main goal is to generate revenue from the top accounts across SMB, Corporate & Enterprise segment and want to increase focus towards sales of specific domain-based products. Understanding local market and its demand was a challenge for the client as it was from the US. Hence it was looking for reliable database along with qualified, actionable leads all from a single trusted source.

Solution:

In the current market scenario, tele-sale is an effective level to increase market coverage and penetration. Many leading players are extensively adopting telesales model in order to boost their current sales organization. Ardent formulated a process which gave end-to-end management of tele-sales and leads. For the same, we recruited right talent and formulated most result-oriented operational and reporting framework.